
Healthy Lifestyle at Work & Home - A European pilot project for Germany:
How medium-sized companies, sports and health associations can benefit from each other
November 18, 2022 I 10:00 a.m. – 6:00 p.m. I Novotel, Bahnhofstraße 12, 90402 Nürnberg
With friendly support from
Tobias GOTTHARD MdL Bayern – Patron of the event
Chair of the Europe Committee; Vice-Chairman of the Committee for Education and Cultural Affairs; Supporter of the Healthy Lifestyle at Work&Home initiative; SME CONNECT Chair for Young Entrepreneurship

"SME meets sport" is entering the next round with a summit workshop in 2022 as part of the European initiative Healthy Lifestyle at Work & Home. In addition to sports associations and politics, this time we also invited representatives from business as well as associations from the fields of health, nutrition and the media.
Active in a club - healthier in everyday life - fitter at work! How can cooperation between sports clubs and medium-sized companies be made more attractive for both sides?
We want to discuss this in a broader context. In addition, we want opportunities for financing projects, acquiring sponsors and generating funding for sports and identify health associations and discuss strengthening volunteer work in these areas.

Programme
From 10:00 AM REGISTRATION & BREAKFAST BUFFET
DAY MODERATION
Klaus-Dieter ROMMEISS
Executive Director of the Association of Associations
Patrick WIND
Founder & CEO des Burnout-Netzwerk; PR Consultant & Event Manager
10:30 AM WELCOME
Dr Horst HEITZ
Chair of the Steering Committee, SME Connect, Brussels
Michael JÄGER
CEO of the European Economic Senate; Secretary General of the European Taxpayers Association
Dr Udo BUX
Head of the European Parliament Liaison Office in Munich
10:45 AM OPENING SPEECH
Tobias GOTTHARD MdL Bavaria (tbc)
Chair of the Europe Committee; Vice-Chairman of the Committee for Education and Cultural Affairs; Supporter of the Healthy Lifestyle at Work & Home initiative; SME CONNECT Chair for Young Entrepreneurship
11:00 AM PANEL 1
"Work - nutrition - sport: how healthy do we live and what should change?"
INTRODUCTION & MODERATION
Dr Horst HEITZ
Chair of the Steering Committee, SME Connect, Brussels
DEBATE
Stefanie OFFE
Nutritionist; Special Advisor for Health & Nutrition; Scientific Project Manager Initiative Healthy Lifestyle at Work & Home, SME Connect, Brussels
Marco SCHERBAUM
Entrepreneur Health for ALL; Senator of the European Economic Senate
Ulrike DITZ
CEO Burnoutnetzwerk; Senator oft he European Economic Senate; Role Model Entrepreneur - European Ambassador for Female Entrepreneurship (BMWE)
Markus GIEGOLD
Managing Director CEO Fitstar, Senator of the European Economic Senate
The working life is increasing - and at the same time the number of employees absent due to illness. At the forefront are non-communicable diseases such as diabetes and heart disease, caused by poor nutrition and lack of exercise. This incurs enormous costs for companies and society. 50 % of Europeans do no sport, two thirds of Germans are overweight - what needs to be done to counteract this trend. ? Must consumer protection be strengthened or must there be better health education? How can we motivate people to do sport and what role does stress play in the workplace? What role can politics undertake in this context?
12:30 PM NETWORKING LUNCH & TALK WITH MPS TOPIC: SPORT &ENERGY CRISIS
1:45 PM PANEL 2
"How can politics and business strengthen voluntary work and associations in the regions?"
INTRODUCTION & MODERATION
Nicolai HARTUNG
Manager Communication & Organisation, SME Connect
Dr. Udo BUX
Head of the Liaison Office of the European Parliament in Munich
DEBATE
Eva GOTTSEITN MdL Bavaria
Representative of the Bavarian State Government for Volunteerism
Dr. Florian HARTLEB
Member of the Enquete Commission of the Lower Saxony State Parliament on Volunteerism
Michael JAGER
CEO of the European Economic Senate and Secretary General of the European Taxpayers' Federation
Due to Corona, clubs have lost numerous members and volunteer staff. Sport fears irreparable consequences - especially for children and young people. Health clubs are also dependent on volunteers. Especially in rural regions, this has consequences for the quality of life - it also affects small and medium-sized businesses, for example, in the competition for skilled workers, for whom the quality of life in the locality has become an important decision-making factor. At the same time, the release of employees for voluntary work is often a great burden for companies. How can politics support companies and the voluntary sector in their cooperation? Do we need a broad-based social campaign for voluntary work and club sport?
2:45 PM PANEL 3
"Medium-sized companies, sports clubs and health initiatives: where are synergies and how do you create incentives for cooperation?"
INTRODUCTION & MODERATION
Dr Horst HEITZ
Chair of the Steering Committee, SME Connect, Brussels
Nicolai HARTUNG
Manager Communication & Organisation, SME Connect
DEBATE
Tobias GOTTHARDT MdL Bavaria
Chair of the Europe Committee; Vice-Chairman of the Committee for Education and Cultural Affairs; Supporter of the Healthy Lifestyle at Work & Home initiative; SME CONNECT Chair for Young Entrepreneurship
Alexander GALLITZ
Board member of Gesundheitszentrum Nürnberg e.V., President of the German Swimming Teachers' Association; Founder and Board Member of the Stiftung Deutschland Schwimmt
Markus GIEGOLD
Managing Director CEO Fitstar, Senator of the European Economic Senate
Sports and health clubs need support and companies need healthy employees. Small and medium-sized businesses and clubs have regional roots. Nevertheless, the cooperation that is actually obvious is decreasing more and more. What do companies and clubs expect from such a partnership? How can cooperation become more attractive again for both sides? What are the prerequisites for successful cooperation? How can we create win-win situations? What role can politics play here?
4:15 PM COFFEE BREAK
4.45 PM PANEL 4
“What does business expect from a sponsor partner or a CSR project and what are the trends in the crisis?"
INTRODUCTION & MODERATION
Nicolai HARTUNG
Manager Communication & Organisation, SME Connect
DEBATE
Prof. Dr Florian RIEDMÜLLER
Nuremberg University of Applied Sciences Georg Simon Ohm; Lecturer at the Leadership Academy of the German Olympic Sports Confederation (DOSB)#
Andrea LERKENS
Head of Human Resources, INTERSPORT Deutschland eG
Mark VON DER MEDEN
Country Director DACH, Herbalife Nutrition
Armin GASTL
Founder of Excelsion GmbH
Financial support is almost only available in the field of professional sport. Sport promotion for large companies has lost its relevance. However, the growth market for clubs and companies is actually in the area of grassroots sport and with people who do not yet do any sport. Does sponsorship pay off here? Health is a topic of social relevance - but what about support for associations and initiatives from the health sector? How can they benefit from sponsorship and promotion? For small and medium-sized enterprises, it is important to support targeted organisations and projects in the region. However, they are increasingly focusing on social and environmental projects. What is crucial for companies in sponsoring and CSR projects and how can sports clubs and health association increase their attractiveness as partners? Where is the general trend heading in the crisis?
6:00 PM ACKNOWLEDGEMENT & FAREWELL
Dr Horst HEITZ
Chair of the Steering Committee, SME Connect, Brussels
Healthy Lifestyle at Work & Home initiators



Partner of Healthy Lifestyle at Work & Home




Sponsors of the event

