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Healthy Lifestyle at Work & Home - A European pilot project for Germany:
How medium-sized companies, sports and health associations can benefit from each other 

November 18, 2022 I 10:00 a.m. – 6:00 p.m. I Novotel, Bahnhofstraße 12, 90402 Nürnberg

With friendly support from
Tobias GOTTHARD MdL Bayern – Patron of the event
Chair of the Europe Committee; Vice-Chairman of the Committee for Education and Cultural Affairs; Supporter of the Healthy Lifestyle at Work&Home initiative; SME CONNECT Chair for Young Entrepreneurship

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"SME meets sport" is entering the next round with a summit workshop in 2022 as part of the European initiative Healthy Lifestyle at Work & Home. In addition to sports associations and politics, this time we also invited representatives from business as well as associations from the fields of health, nutrition and the media.

 

Active in a club - healthier in everyday life - fitter at work! How can cooperation between sports clubs and medium-sized companies be made more attractive for both sides?

We want to discuss this in a broader context. In addition, we want opportunities for financing projects, acquiring sponsors and generating funding for sports and identify health associations and discuss strengthening volunteer work in these areas.

Konvention

Programme

From 10:00 AM REGISTRATION & BREAKFAST BUFFET

 

DAY MODERATION

Klaus-Dieter ROMMEISS 

Executive Director of the Association of Associations

Patrick WIND

Founder & CEO des Burnout-Netzwerk; PR Consultant & Event Manager


10:30 AM WELCOME

Dr Horst HEITZ

Chair of the Steering Committee, SME Connect, Brussels


Michael JÄGER 

CEO of the European Economic Senate; Secretary General of the European Taxpayers Association


Dr Udo BUX 

Head of the European Parliament Liaison Office in Munich


10:45 AM OPENING SPEECH

Tobias GOTTHARD MdL Bavaria (tbc)

Chair of the Europe Committee; Vice-Chairman of the Committee for Education and Cultural Affairs; Supporter of the Healthy Lifestyle at Work & Home initiative; SME CONNECT Chair for Young Entrepreneurship


11:00 AM PANEL 1

"Work - nutrition - sport: how healthy do we live and what should change?"


INTRODUCTION & MODERATION

Dr Horst HEITZ

Chair of the Steering Committee, SME Connect, Brussels


DEBATE

Stefanie OFFE

Nutritionist; Special Advisor for Health & Nutrition; Scientific Project Manager Initiative Healthy Lifestyle at Work & Home, SME Connect, Brussels

 

Marco SCHERBAUM
Entrepreneur Health for ALL; Senator of the European Economic Senate


Ulrike DITZ

CEO Burnoutnetzwerk; Senator oft he European Economic Senate; Role Model Entrepreneur - European Ambassador for Female Entrepreneurship (BMWE)

Markus GIEGOLD

Managing Director CEO Fitstar, Senator of the European Economic Senate

The working life is increasing - and at the same time the number of employees absent due to illness. At the forefront are non-communicable diseases such as diabetes and heart disease, caused by poor nutrition and lack of exercise. This incurs enormous costs for companies and society. 50 % of Europeans do no sport, two thirds of Germans are overweight - what needs to be done to counteract this trend. ? Must consumer protection be strengthened or must there be better health education? How can we motivate people to do sport and what role does stress play in the workplace? What role can politics undertake in this context?


12:30 PM NETWORKING LUNCH & TALK WITH MPS TOPIC: SPORT &ENERGY CRISIS 


1:45 PM PANEL 2

"How can politics and business strengthen voluntary work and associations in the regions?"


INTRODUCTION & MODERATION

Nicolai HARTUNG

Manager Communication & Organisation, SME Connect 

 

Dr. Udo BUX

Head of the Liaison Office of the European Parliament in Munich


DEBATE

Eva GOTTSEITN MdL Bavaria

Representative of the Bavarian State Government for Volunteerism


Dr. Florian HARTLEB 
Member of the Enquete Commission of the Lower Saxony State Parliament on Volunteerism
 
Michael JAGER

CEO of the European Economic Senate and Secretary General of the European Taxpayers' Federation

Due to Corona, clubs have lost numerous members and volunteer staff. Sport fears irreparable consequences - especially for children and young people. Health clubs are also dependent on volunteers. Especially in rural regions, this has consequences for the quality of life - it also affects small and medium-sized businesses, for example, in the competition for skilled workers, for whom the quality of life in the locality has become an important decision-making factor. At the same time, the release of employees for voluntary work is often a great burden for companies. How can politics support companies and the voluntary sector in their cooperation? Do we need a broad-based social campaign for voluntary work and club sport?  


2:45 PM PANEL 3

"Medium-sized companies, sports clubs and health initiatives: where are synergies and how do you create incentives for cooperation?"


INTRODUCTION & MODERATION

Dr Horst HEITZ

Chair of the Steering Committee, SME Connect, Brussels


Nicolai HARTUNG

Manager Communication & Organisation, SME Connect


DEBATE

Tobias GOTTHARDT MdL Bavaria

Chair of the Europe Committee; Vice-Chairman of the Committee for Education and Cultural Affairs; Supporter of the Healthy Lifestyle at Work & Home initiative; SME CONNECT Chair for Young Entrepreneurship

Alexander GALLITZ
Board member of Gesundheitszentrum Nürnberg e.V., President of the German Swimming Teachers' Association; Founder and Board Member of the Stiftung Deutschland Schwimmt 

Markus GIEGOLD 
Managing Director CEO Fitstar, Senator of the European Economic Senate


Sports and health clubs need support and companies need healthy employees. Small and medium-sized businesses and clubs have regional roots. Nevertheless, the cooperation that is actually obvious is decreasing more and more. What do companies and clubs expect from such a partnership? How can cooperation become more attractive again for both sides? What are the prerequisites for successful cooperation? How can we create win-win situations? What role can politics play here?


4:15 PM COFFEE BREAK


4.45 PM PANEL 4

“What does business expect from a sponsor partner or a CSR project and what are the trends in the crisis?"


INTRODUCTION & MODERATION

Nicolai HARTUNG 

Manager Communication & Organisation, SME Connect


DEBATE

Prof. Dr Florian RIEDMÜLLER 
Nuremberg University of Applied Sciences Georg Simon Ohm; Lecturer at the Leadership Academy of the German Olympic Sports Confederation (DOSB)#

Andrea LERKENS 
Head of Human Resources, INTERSPORT Deutschland eG


Mark VON DER MEDEN

Country Director DACH, Herbalife Nutrition


Armin GASTL

Founder of Excelsion GmbH

 

Financial support is almost only available in the field of professional sport. Sport promotion for large companies has lost its relevance. However, the growth market for clubs and companies is actually in the area of grassroots sport and with people who do not yet do any sport. Does sponsorship pay off here? Health is a topic of social relevance - but what about support for associations and initiatives from the health sector? How can they benefit from sponsorship and promotion? For small and medium-sized enterprises, it is important to support targeted organisations and projects in the region. However, they are increasingly focusing on social and environmental projects. What is crucial for companies in sponsoring and CSR projects and how can sports clubs and health association increase their attractiveness as partners? Where is the general trend heading in the crisis?


6:00 PM ACKNOWLEDGEMENT & FAREWELL

Dr Horst HEITZ

Chair of the Steering Committee, SME Connect, Brussels

Healthy Lifestyle at Work & Home initiators

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Partner of Healthy Lifestyle at Work & Home

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Sponsors of the event

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REGISTRATION 

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